More Clients, Less Ad Spend

Build authority and win clients with your company's newsletter in this 6-week accountability group for foundersCourse Dates: October 5 - November 16, 2025

Imagine walking out onto a stage in front of a few thousand of your ideal customers, and getting five minutes to tell them all about your business.Not just what you sell, but the things you’re testing, the things you’re learning, and what you think about the industry overall.The things that make you the expert they should trust.Now imagine looking up, and the balcony is filled with hundreds of your industry peers – people whose opinion you respect, and who have achieved as much as you, and in some cases, way, way more.They’re all paying close attention, and as you speak, you see some nodding their heads."Finally," they're saying, "someone said it."At the end, applause. People throng the stage with questions. For days afterward, valuable leads and interesting connections appear in your inbox.Now imagine you get to do this every week, and every week, the room gets bigger.That’s the magic of having a high quality newsletter.For a brief period each week, it puts you and your ideas center-stage in the minds of the people you most want to reach.It can open doors, grow your business, and create connections that power your career for years to come.It doesn’t even have to be big.Managed properly, one to two thousand email subscribers are worth more than ten thousand Youtube subs, 100k Instagram followers or even 500k TikTok followers. The connection is just deeper.The only problem?Sitting down to write the damn thing.Look, it’s 2025. I probably don’t have to convince you about the value of having an email list. People have been yammering about it for twenty years.If you don’t have one by now, it’s likely some combination of either not having time, not knowing where to start, or feeling like you just don’t have the accountability you want to make it a priority amid all the other challenges of running your company.Today, we’re gonna fix that.Executive Dispatch is a six week accountability group for mid- to late-stage founders and business owners who are interested in finally starting their newsletter and building consistency.It’s not like normal peer feedback groups though.There’s an important twist that all but guarantees you finally follow through and get your newsletter started.It works like this…

Why $1,000?Well, the reason this whole thing works is because of a concept called Loss Aversion.Simply put, you and I will work harder to avoid losing something than we will to gain something of equal or greater value.The value of having a great newsletter is way, way beyond $1,000. You know that, and believe it. And yet, up to this point, it hasn’t been enough to motivate you to get to where you want to go(I get it, I’ve been there)So the thousand dollars is just enough to sting, and give the extra nudge.You earn it back by pressing "send" on one newsletter per week for six weeks. Even if it's just to one person.For those who want a little more hands-on help, there are two additional tiers available...

The curriculum looks like this...

Throughout the program, you'll also meet four guest speakers who have built 6- to 8-figure companies powered by newsletters.You don't need to attend the meetings to earn your money back.You'll get recordings and slides from each call. The meetings are just there to make the experience more valuable for you.I can promise you one thing...If you have any goal of starting or ramping up a newsletter to create more authority and revenue for your business, this WILL BE the highest-leverage money you spend on doing that.Signups close soon, so grab your spot now.

Don't have time for a cohort? Check out my done-for-you newsletter service for founders and execs.